254Forest was initiated by Pierre Debusschere with the aim of opening up a space that includes both the technical infrastructure and the human skills necessary for the creation and production of all kinds of creative projects. Then Rebecca Cuglietta, his close friend, joined the adventure and made her dream come true. The space opened in 2017, and since then it has never stopped evolving and opening up, thanks to its creative members, its projects and its interactions with each visitor. Located in the heart of Saint-Gilles, the former industrial building has been renovated to welcome and bring together artists and professionals in the fields of image, sound and new technologies.
254Forest gives artists and creative members the opportunity to initiate and produce their projects and events in an integrated way, within the same venue. 254Forest encourages transdisciplinarity and collaborations. Driven by modularity and exchanges, each creator or artist who comes to work there contributes to its openness and definition.
Pierre Debusschere launched his career at Dazed & Confused in 2008. Shortly after, he was invited to work with Nicola Formichetti on an acclaimed digital content application for Vogue Hommes Japon and Dior Homme, the first of its kind for the magazine. He has created hard-hitting campaign films for Louis Vuitton, Dior, Y3, Hugo Boss, Costume National and Raf Simons. More recently, he directed two music videos for Beyoncé’s eponymous visual album as well as a full range of campaign images for the Belgian National Opera.